Ignite Sparky

The Ignite Sparky Design Challenge aims to “level-up” Sparky, the most loved and feared mascot in the Pac-12, if not the entire NCAA, by developing the most awe-inspiring and innovative designs imaginable.

Calling on our entire Sun Devil community to participate in this year-long challenge! We anticipate the Ignite Sparky Design Challenge will generate great stories, media and excitement around our innovative community and create ways for Sun Devil fans to design a new ASU tradition. Participants will work in teams throughout a series of immersive experience design challenges during the 2020-21 year.

Winning teams will be selected by a distinguished panel of judges and will receive a cash prize and funding to implement the design with ASU Athletics for a future unveiling.  Additional prizes and funding will provide support to prototype designs while working toward a minimal viable design product to present to the judges.

Ignite Sparky Design Challenge is proudly powered by: the Swette Family, ASU Athletics, Ira A. Fulton Schools of Engineering, Herberger Institute for Design and the Arts, ASU Devils Invent, and the Global Sport Institute.

Questions? Please contact Dr. Brent Sebold ([email protected]) or Melissa Stine ([email protected])

Ready to level up Sparky?

Ignite Sparky Design Challenge (ISDC) is a year-long challenge ISDC with multiple events, here are the current upcoming event details:


  • Make It Happen (Oct. 16)
  • Innovation Week (Oct. 26-30)
  • Sun Devil Homecoming (Nov. 15-21)
  • ISDC 5 (TBA)
  • ISDC 6 (TBA)
  • ISDC Pitch Playoffs (March 2021)
  • ISDC Championships (April 2021)
  • ISDC Winner Build Work (Summer 2021)
  • Ignited Sparky Reveal (Fall 2021)

Stay up-to-date on Sparky's ignition

Catch-up on the highlight reel from our kick-off event, Ignite Sparky powered by Devils Invent!