
Ashton Family Venture Challenge
About the Ashton Family Venture Challenge

The Ashton Family Venture Challenge is part of ASU’s Startup Funding Network, a suite of startup funding tracks that are defined and led by the University’s colleges and schools. The ASU Funding Network is designed to activate the New American University’s design aspiration of valuing entrepreneurship and providing entrepreneurial experiences to all ASU affiliates.
The Ashton Family Venture Challenge, powered by the Ira A. Fulton Schools of Engineering, enables practicing entrepreneurs to win up to $10,000 in seed grant funding, along with professional Venture Mentorship and additional startup support offerings.
The Ashton Family Venture Challenge is open to all ASU-affiliated entrepreneurs who aim to prove or disprove that there is valid demand for a prototyped solution (product or service) beyond an initial beneficiary or customer.
Organized by Entrepreneurship + Innovation @ Fulton Schools, this bi-annual competition aims to strategically develop early-stage ventures that may be well suited to compete for and win other ASU, local, national, and global entrepreneurship competitions. The Ashton Family Venture Challenge also helps all supported ventures to develop repeatable and scalable business models, regardless of follow-on funding or support opportunities.

John Ashton
John Ashton and his family are ASU alumni who care about Entrepreneurship + Innovation in all of its forms.
The entire Ashton Family have rallied to support Sun Devil change-makers who are launching new ventures at ASU and beyond.
How it works
The Ashton Family Venture Challenge features several highly competitive phases. First, competitors must apply to the ASU Venture Devils program. Venture Devils applications are accepted and processed five times per year, coinciding with the Fall A+B, Spring A+B, and Summer C session start dates.
Applications must be submitted exactly one week before classes begin for any given Fall A+B, Spring A+B, and Summer C session in which you aim to participate. This application deadline cycle is essential to ensure that we are able to review your application information and match you with an appropriate Venture Mentor and Funding Network track prior to the start of the session.
See the ASU Academic Calendar for future Fall A+B, Spring A+B, and Summer C start dates and be sure to apply at least one week prior.
Next, once your startup joins the ASU Venture Devils family, you will be invited to participate in our bi-annual Pitch Playoff and Demo Day events.
During the Pitch Playoffs each October and March, several volunteer evaluator panels will determine which ASU-affiliated startups are worthy of an array of available seed grants, ranging between $1,000 and $100,000 in value.
Finally, during the Demo Day events each December and April, an Ashton Family Venture Challenge judging panel will determine which ASU-affiliated technology startups are worthy of seed grants ranging between $1,000 and $10,000 in value.
Don’t miss this opportunity
Apply to Venture Devils to be considered for the next Ashton Family Venture Challenge.
Venture Eligibility
All Arizona State University-affiliated ventures may participate. Individual founders or teams are eligible. Multidisciplinary teams are preferred. Participants are encouraged to incorporate members and/or mentors from different departments or colleges within the university. Founding teams may also have members who are not affiliated with the university (e.g., friends, family, work colleagues, etc. who are not ASU affiliates).
Ashton Family Venture Challenge rules
Use of funds
- Ashton Family Venture funds will be awarded directly to the venture team leader, or organizational entity, identified within your ASU Venture Devils application.
- Ashton Family Venture funds must be spent prior to December 31 or June 30 for fall or spring term participation, respectively, at which time you agree to submit all original receipts for Ashton Family Venture program-related expenditures, if and when requested.
- The team leader must agree to return any unspent Ashton Family Venture funds on or before December 31 or June 30 for fall or spring term participation, respectively.
- As the designated leader for your venture, you will be asked to acknowledge that Arizona State University may place financial charges or academic/administrative holds on your institutional account for improper expenditures made with Ashton Family Venture funds, for missing receipts, contracts, or proof of purchase, or for any unspent funds not returned to an Ashton Family Venture program administrator by December 31 or June 30 for fall or spring term participation, respectively.
- Funds may be used for expenses that successfully advance the prototype or venture concept development. Some examples of eligible expenses include materials/supplies, building of prototypes, and professional service expenses (legal, marketing, design, etc.) that are deemed appropriate, beyond ASU’s pro bono or discounted service providers.
- Funds may NOT be used for tuition, textbooks, business meals/entertainment, gift cards or incentives, personal computers, salaries/wages for team leaders/mentors/members, or other purchase not allowed by ASU’s policies.
Terms and conditions
By submitting an application to ASU Venture Devils and the Ashton Family Venture Challenge (“Challenge”) Funding Track, each applicant co-founder (“Applicant”) agrees to the following conditions:
- Each Applicant team member will be asked to acknowledge the program terms and agrees to abide by them. Failure to do so will result in entry disqualification and/or forfeiture of funds.
- It is the Applicant’s responsibility to protect any highly confidential or trade secret information. Proposals will be handled confidentially. The legal protection of the ideas and plans submitted by the applicants to the Challenge is otherwise the sole responsibility of the Applicants.
- All decisions made by the Challenge judges and organizers on all matters relating to the Challenge will be final and not open to appeal or negotiation.
- The Challenge reserves the unrestricted right to interpret these terms and the Official Rules, and to alter, amend or change them at its discretion.
- Each Applicant understands that the Challenge’s co-sponsors, judges, mentors, co-organizers (the “Challenge Officials”) and its directors, officers, partners, employees, consultants and agents (collectively “Organizer Representatives”) are volunteers. In consideration for their time, expertise and other resources, each Applicant hereby voluntarily releases the Challenge, each Challenge Official and each Organizer Representative from any further liabilities, responsibilities, and accountabilities relating to or arising out of such Challenge Official’s or Organizer Representative’s participation in the Challenge. Applicants hereby voluntarily release the Challenge, each Challenge Official, each Organizer Representative and Arizona State University from any liabilities, responsibilities, and accountabilities relating to or arising out of the Applicant’s participation in the Challenge.
- If selected as a seed grant winner, your award will be distributed based on attending a mandatory Venture Devils orientation.
- You will regularly meet with your identified Venture Mentor to discuss the details of your budget and proposed goals for your venture.
- You are required to provide the Ashton Family Venture Challenge director with progress reports upon request and participate in regularly scheduled program events and meetings.
- You and all venture team members must maintain good standing with ASU. As representatives of the Ashton Family Venture Challenge program and ASU, professionalism and appropriate materials and facility use are expected; ASU reserves the right to withdraw the award at any time should any violations or misuse occur.
- The Ashton Family Venture Challenge director reserves the right to make programmatic changes when needed.
- Arizona State University reserves the right to profile your venture and team members in current and future marketing efforts, materials and campaigns.