Ken Fitzgerald, a Barrett Honors student majoring in Mechanical Engineering, alongside his cofounder, Matt Groholski, a Computer Science major, have combined their expertise to address a growing issue in e-commerce. Shopping for clothes online can be an overwhelming and time-consuming process. Fitzgerald and Groholski saw an opportunity to simplify this experience by utilizing AI-powered recommendations that offer users a streamlined, swipe-based interface. This allows users to quickly browse outfits, receive tailored suggestions, and engage directly with brands. The duo believes this innovative approach will fundamentally change how people shop for clothes online.
It was through ASU’s entrepreneurship courses that they realized the potential to bring their idea to life. During these classes, the duo refined their concept and tested it with over 20 potential users. “The feedback we received was invaluable,” Fitzgerald shared. “It became clear that shoppers want a more personalized, enjoyable experience, and that’s exactly what we set out to provide.” Their continuous engagement with the ASU community and the entrepreneurial ecosystem played a critical role in shaping their vision.
In 2023, Peach Scone Market launched its beta testing around the ASU campus, introducing the concept to early adopters and gathering insights to improve the platform. Fitzgerald and Groholski have ambitious plans for Peach Scone Market. Their current focus is on user acquisition, with a goal of reaching 5,000 users by the end of the year. They are also looking to form partnerships with clothing brands and plan to implement affiliate marketing and in-app advertising as key revenue models. “This is just the beginning for Peach Scone Market,” Groholski said. The cofounders are confident that their unique approach to online shopping will continue to gain traction in the marketplace.
To see Fitzgerald and Groholski’s pitch for Peach Scone Market, visit:
https://www.youtube.com/watch?v=zJXqLG7T4_4
To visit the Peach Scone Market website, click here:
https://kenfitzgerald33.wixsite.com/peach-scone-market-1