Skylar, a remarkable junior at Arizona State University’s W. P. Carey School of Business, is not just studying entrepreneurship but living it. As the CEO of Evertwine, alongside his friend and CTO, a seasoned software engineer, Skylar has co-founded a dating app designed to address the pervasive issues in existing online dating platforms.
Driven by their frustrations with online dating, Skylar and his friend sought to create Evertwine, which prioritizes authenticity and safety. The app features mandatory ID verification and a sophisticated matching algorithm tailored to user preferences. “Many dating apps seem to miss the mark in understanding what users truly desire,” Skylar explains. “Evertwine focuses on creating meaningful, safe connections. Our advanced system and the unique ‘First Date Ideas’ feature, which lets users connect based on shared activity interests, set us apart.”
Skylar’s entrepreneurial journey has been significantly shaped by his participation in Professor Brent Sebold’s ENT 360 Entrepreneurship + Value Creation class at ASU. This course has been instrumental in refining his business insights and pitch, earning high praise and critical feedback. “Professors Sebold and Danny Kneer were crucial in helping me deepen my understanding of effective business strategies,” says Skylar.
Scheduled for an initial launch in San Diego on May 24th, plans for Evertwine include a subsequent rollout in Phoenix by August. The marketing strategy, spearheaded by their co-founder and CMO, involves extensive social media campaigns, potential collaborations with influencers, and exploring partnerships with major brands to boost the app’s visibility and credibility. These efforts aim to build substantial awareness and engagement through online platforms and collaborative events.
Beyond just a business venture, this project also serves as Skylar’s thesis for Barrett, the Honors College, marking a significant milestone in his academic and professional life. “Building Evertwine has been an enlightening journey, and I am eager to see how it evolves and the opportunities it creates,” Skylar adds. “It’s about more than just launching a successful business; it’s about reshaping how people connect in the digital world.”
Website: https://www.evertwinedating.com/
Linkedin: https://www.linkedin.com/company/evertwine-dating
Instagram: https://www.instagram.com/evertwinedating/