The Veg-O-Matic. The Pocket Fisherman. The Roomba. None exactly an iPhone, but everyone knows what they are and some people swear by them.

Seizing that everyone’s-gonna-want-one moment and running with it is an Arizona State University hallmark. After all, it’s a university that has spun off 12 new start-ups, 63 patents, and 270 invention disclosures in just this fiscal year alone.

And the university expects the same of its students. A twice-yearly entrepreneurial contest at Arizona State University aims at uncovering the next great invention or idea.

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